CCAF

CCAF Instructional Design Model Summarized by: Marian Dixon and Danny Church INSDSG 619 – Spring 2010

CONTEXT - CHALLENGE - ACTIVITY - FEEDBACK Dr. Michael Allen felt that the ADDIE process and models developed on its premise were very time consuming, especially in the creation of e-learning modules, and did not allow for the parallel analysis, development, and evaluation of the various components of designing training. He sought to create a ID model that would create an educational product that was meaningful, memorable, and motivational and could be used by both seasoned designers and novices.

= **Philosophy** =

“Knowledge is nice, but turning knowledge into skills is success.”

** The Model ** With the challenges presented by previous models and a solid philosophy, Dr. Allen created a four component design model. His four components of interactive learning experiences are Context, Challenge, Activity, and Feedback, or CCAF.




 * The Components**
 * __ CONTEXT __

Where and in what situations will the learner perform the learned skills? || __ CHALLENGE __

How will the leaner be challenged during training to prepare them for challenges that will be faced in the work environment? ||
 * __ FEEDBACK __

Feedback needs to be as “real-world” as possible and can be displayed as immediate or delayed. If learner is no proficient, context must be scaled down to be simpler and more basic. || __ ACTIVITY __

What activities can be used to most closely simulate the work environment to build and evaluate learned skills? ||

Learning Theory Dr. Allen’s CCAF model was likely developed with the Cognitive learning theory in mind. It seems to see learning as a process that takes place within the learner. According to Dr. Allen, “the student must be present in the moment of learning and acquiring knowledge.

Usefulness in e-instruction Dr. Allen created the CCAF model partly due to his frustration with previous models adaptability in creating online training. However, the model was also designed in a way that it is flexible enough to be used in face-to-face learning as well.

About Dr. Allen and Allen Interactions Dr. Michael Allen founded Allen Interactions in 1993 to assist multimedia professionals in building engaging interactive learning solutions.

The Allen Interactions website is a great source of information and most can be accessed after creating a free account. [|www.alleninteractions.com] The following pages are available for a more in depth look at the creation of the CCAF model and each of its components:

· ** [|Part i: An interaction is a terrible thing to waste] ** · ** [|Part ii: Context is everything — almost!] ** · ** [|Part iii: Challenge] ** · ** [|Part iv: Activity] ** · ** [|Part v: Feedback] **

// All of the information and images used in this document were taken or modified from various locations and documents found on the Allen Interactions website or otherwise provided by Allen Interactions associates. //